Please either email us at or fill in the information below and hit [Submit] in case you have a question or need assistance.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Book demo

Please either email us at or fill in the information below and hit [Submit] in case you want to book a demo.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Privacy Policy

Privacy notice in accordance with Article 13 GDPR

Name and address of data controller

The responsible body within the meaning of the General Data Protection Regulation (GDPR) and other data protection regulations is:

IRIS Analytics GmbH
Klostergut Besselich
56182 Urbar, Germany


General information on data processing

Legal basis for processing personal data

In accordance with Article 13 GDPR, we will inform you of the legal basis for our data processing. If the legal basis is not specified in the privacy notice, the following applies: the legal basis for obtaining consent is Article 6 (1) (a) in conjunction with Article 7 GDPR. The legal basis for processing in order to provide our services and fulfil contractual measures, as well as answering inquiries, is Article 6 (1) (b) GDPR. The legal basis for processing in order to fulfil our legal obligations is Article 6 (1) (c) GDPR. If the processing of your data is necessary to safeguard the legitimate interests of our company or a third party and if your interests, fundamental rights and fundamental freedoms as the data subject do not outweigh the first interest, Article 6 (1) (f) GDPR serves as the legal basis for the processing. In the event that vital interests of the data subject or another natural person require the processing of personal data, Article 6 (1) (d) GDPR serves as the legal basis.

Data deletion and storage period

We adhere to the principles of data minimisation in accordance with Article 5 (1) (c) GDPR and storage limitation according to Article 5 (1) (e) GDPR. We only store your personal data for as long as is necessary to achieve the purposes stated here, or as stipulated by the retention periods provided for by law. After the respective purpose no longer applies or after these retention periods have expired, the corresponding data will be deleted as quickly as possible.

Note on data transfer to third countries

We also use tools from companies based in third countries (including the USA) on our website. If these tools are active, your personal data may be transmitted to the servers of the respective companies. The level of data protection in third countries does not usually correspond to EU data protection legislation. This means that there is a risk that your data will be passed on to authorities in these countries. We have no influence on these processing activities.

External links

This website may contain links to third-party websites or to other websites under our responsibility. If you follow a link to any of the websites outside our control, please note that these websites have their own privacy notices. We do not assume any responsibility or liability for these external websites and their privacy notices. Before using these websites, please check whether you agree with their privacy policies.

You can recognise external links either by the fact that they are displayed in a colour which is slightly different from the rest of the text or that they are underlined. Your cursor will show you external links when you move it over such a link. Only when you click on an external link will your personal data be transferred to the destination of the link. The operator of the other website will then receive your IP address, the time at which you clicked on the link, the website you were on when you clicked on the link, and other information that you can find in the respective provider’s privacy notice.

Please also note that individual links may result in data transfer outside the European Economic Area. This could give foreign authorities access to your data. You may not be entitled to any legal recourse against such data access. If you do not want your personal data to be transferred to the link destination or potentially even accessed by foreign authorities against your will, please do not click on any links.

Rights of data subjects

As a data subject within the meaning of the GDPR, you have the option to assert various rights. The data subject rights arising from the GDPR are the right to information (Article 15), the right to rectification (Article 16), the right to deletion (Article 17), the right to restriction of processing (Article 18), the right to object (Article 21), the right to lodge a complaint with a supervisory authority and the right to data portability (Article 20).

Right of revocation

Some data processing can only take place with your express consent. You have the option to revoke your consent at any time. However, the lawfulness of the data processing up to the point of revocation is not affected by this.

Right of objection

If the processing is based on Article 6 (1) (e) or (f) GDPR, you as the data subject can object to the processing of your personal data at any time for reasons arising from your particular situation. You are also entitled to this right in the case of profiling based on these provisions within the meaning of Article 4 (4) GDPR. Unless we can prove a legitimate interest for the processing which overrides your interests, rights and freedoms, or the processing serves the assertion, exercise or defence of legal claims, we will refrain from processing your data after the objection has been made.

If the processing of personal data serves the purpose of direct marketing, you also have the right to object at any time. The same applies to profiling associated with direct marketing. Here, too, we will no longer process personal data as soon as you raise an objection.

Right to lodge a complaint with a supervisory authority

If you believe that the processing of your personal data violates the GDPR, you have the right to lodge a complaint with a supervisory authority, in particular in the member state of your place of residence, without prejudice to any other administrative or judicial remedy, your place of work or the location of the alleged violation.

Right to data portability

If your data is processed automatically based on consent or fulfilment of a contract, you have the right to receive this data in a structured, common and machine-readable format. You also have the right to request that the data be transferred and made available to another data controller, insofar as this is technically feasible.

Right of access, rectification and erasure

You have the right to obtain information about the processing of your personal data with regard to the purpose, categories and recipients of the data processing, as well as the duration of storage. If you have any questions on this topic or on other topics regarding personal data, you can of course contact us using the contact options provided in the legal notice.

Right to restriction of processing

You may assert your right to the restriction of processing of your personal data at any time. To do this, you must meet one of the following requirements:

  • You contest the accuracy of the personal data. While the accuracy of the data is being verified, you have the right to demand that its processing is restricted.
  • If processing is unlawful, you can request the restriction of the use of the data as an alternative to deletion.
  • If we no longer need your personal data for the purposes of processing, but you need the data to assert, exercise or defend legal claims, you can request the restriction of processing as an alternative to deletion.
  • If you object to the processing in accordance with Article 21 (1) GDPR, we will weigh up your interests against ours. Until this weighing up is completed, you have the right to request the restriction of processing.

The effect of restricting processing is that, apart from storage, the personal data may only be processed with your consent or for the establishment, exercise or defence of legal claims or for the protection of the rights of another natural or legal person or for reasons of substantial public interest of the Union or a member state.

Provision of the website (web host)

Our website is hosted by:

Squarespace Ireland Limited
Le Pole House, Ship Street Great, Dublin 8, D08N12C, Ireland

The server location is USA.

When you access our website, we automatically collect and store information in so-called server log files. Your browser automatically transmits this information to our server or our hosting company’s server.

These are:

  • IP address of the website visitor's end device
  • device used
  • host name of the accessing computer
  • visitor's operating system
  • browser type and version
  • name of the retrieved file
  • time of server request
  • amount of data
  • information on whether the retrieval of the data was successful

This data is not merged with other data sources.

The legal basis for processing this data is Article 6(1)(f) GDPR . Our legitimate interest is the technically error-free presentation and optimisation of this website.

Instead of operating this website on our own server, we may also commission an external service provider (hosting company) to operate it on their own server. In this case, the personal data collected on this website will be stored on the hosting company’s servers. In addition to the data mentioned above, data generated via a website may include, for example, contact requests, contact details, names, website access data, meta and communication data, contract data and other data.

A further legal basis is the purpose of fulfilling the preliminary contract or contract given to the data subject (Article 6(1)(b) GDPR).  In the event that we have commissioned a hosting company, a order processing contract will have been agreed with this service provider.

Use of Local Storage Items, Session Storage Items and Cookies

Our website uses local storage items, session storage items and/or cookies. Local storage is a mechanism that enables data to be stored within the browser on your end device. This data usually includes user preferences, such as the "day" or "night" mode of a website, and is retained until you manually delete the data. Session storage is very similar to Local storage, whereas the storage duration only lasts during the current session, so until the current tab is closed. The session storage objects are then deleted from your end device. Cookies are information that a web server (server that provides web content) stores on your end device in order to be able to identify this end device. They are either temporarily deleted for the duration of a session (session cookies) and after your visit to a website or permanently (permanent cookies) on your end device until you delete them yourself or they are automatically deleted by your web browser.

These objects can also be stored on your end device by third-party companies when you visit our site (third-party requests). This allows us, as the operator, and you, as a visitor to this website, to make use of certain third-party services installed on this website. Examples are the processing payment services or displaying videos on a website.

These mechanisms have a variety of uses. They can improve the functionality of a website, control shopping cart functions, increase the security and comfort of website use and carry out analyses regarding visitor flows and behaviour. Depending on their individual functions, they must be classified in terms of data protection legislation. They are necessary for the operation of the website and intended to provide certain features (shopping cart feature) or serve to optimize the website (e.g. cookies to measure visitor behaviour), then their use is based on Article 6(1)(f) GDPR. As a website operator, we have a legitimate interest in storing these objects in order to ensure the technically error-free and optimized provision of our services. In all other cases, they are only stored with your express consent (Article 6(1)(a) GDPR).

If local storage items, session storage items and cookies are used by third-party companies or for analysis purposes, we will inform you about this separately in this privacy notice. When required, your consent will be requested and can be revoked at any time.

Use of external services

We use external services on our website. External services are services provided by third parties that are used on our website. This can be done for a variety of reasons, such as embedding videos or website security. When using these services, personal data is also passed on to the respective providers of these external services. If we have no legitimate interest in using these services, we will obtain your revocable consent as a visitor to our website before using them (Article 6 (1) (a) GDPR).


We process website visitors’ personal data in order to analyse user behaviour. Evaluation of this data enables us to compile information on how visitors use individual components of our website. This allows us to increase the user-friendliness of our website. The analysis tools may be used, for example, to create user profiles for the display of targeted or interest-based advertising messages, to recognise our website visitors the next time they visit our website, to measure their click/scroll behaviour and downloads, to create heat maps, to recognise page views, to measure the length of visits to the website or bounce rates, as well as to trace the origin of website visitors (city, country, the website visitors have come from). The analysis tools help us to improve our market research and marketing activities.

The legal basis for the processing of data is consent (Article 6(1)(a) GDPR). As a website visitor, you have consented to the processing of your personal data with your voluntary, explicit and prior consent. Without separate consent, we will not process your personal data in the manner described above, provided that there is no other legal basis within the meaning of Article 6(1) GDPR on which we base the processing. We proceed in the same way if you revoke your consent. The lawfulness of the processing carried out prior to the revocation of consent remains unaffected.